Why are the security giants incarnated "locksmith"?

Recently, Yushi Technology held a mid-year dealer summit in Hangzhou, and launched a series of intelligent lock products. Why in addition to household electrical appliance enterprises, even security giants have entered the field of smart door locks? How big is the market for intelligent locks?

According to the "China Intelligent Door Lock Industry Semi-annual Report" issued by the National Lock Industry Information Center last month, the number of orders for the industry in the first half of 2018 exceeded nearly twice that of 2017, and the production and sales volume exceeded the whole year of 2017, reaching about 8.3 million sets. It is expected that this year, the market demand will break through tens of millions of sets of barriers, to 13 million sets, output value may exceed 20 billion yuan. These data are just the demand of the civil market. If we add the demand of apartments, hotels, industry, office buildings and other markets, the demand of the smart lock market this year may exceed 20 million sets. In the next 5-10 years, the total demand of intelligent door locks in China will exceed 30 million sets, and the total output value of the industry will exceed 100 billion yuan.

Therefore, in the face of huge market demand, security giants have entered the field of intelligent door lock is not surprising.

What is the security giant entering?

At present, intelligent locks on the market have the characteristics of irreplaceable, irreplaceable and uniqueness, which use human biological characteristics to identify and authenticate the identity. The main technologies involved are mechanical and electrical integration technology, biological identification technology, cloud storage technology and so on. They basically cover electronic, communication and mechanical design. And the latest technology in manufacturing industry.

From the technical point of view, security enterprises have the industry-leading biometric technology, cloud storage technology, etc., which is a huge advantage for security enterprises to enter the field of intelligent locks; from the brand advantage, security leading enterprises have a higher visibility, dealers and consumers have a higher recognition of their products. From the service level, these leading enterprises have set up branches and after-sales service stations throughout the country, which is also an important factor for users to consider whether to buy.

How should traditional enterprises develop?

According to statistics, the country has 1129 intelligent lock enterprises, more than 2800 brands, with the participation of major giants, the industry will become increasingly mature, competition will be further fierce. Therefore, in order to "survive", many low-end enterprises have to constantly reduce costs, price war has become a helpless choice for many enterprises. On a treasure, three hundred or four hundred or seven or eight smart locks are everywhere.

Under the attack of many industry giants, there are only three kinds of enterprises in the future: one is the high-end brand enterprise which wins by quality and integrates the industry resources; the other is the low-end brand which takes the competitive advantage of low price and sells more profits; the third is the enterprise which has no brand and only works as an agent. At present, intelligent locks are still in the cultivation period, and there will be many uncertainties in the future market, but it is certain that the market has a large capacity and a lot of opportunities. But the choice is very important, if you choose to be a brand enterprise, do a good job may be the future of smart lock Apple, Samsung and Huawei; if you choose to be a low-end brand, it may become the next word of heaven and waveguide; if you choose to do OEM, do a good job of the production line, control the quality, perhaps it is smart. Lock industry Foxconn.